KILLER QUOTE
Consumers, when they've only got a couple of quid in their pockets, are choosy about how they want to spend it.
Steve Easterbrook, chief executive of McDonald's UK, on the challenges of growing the fast-food business amid an economic slowdown.
The full article contains 43 words and appears in The Scotsman newspaper.
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Last Updated:
16 May 2008 8:46 PM
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Source:
The Scotsman
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Location:
Edinburgh