Magners hoping for a fine dry summer
MAGNERS maker C&C yesterday revealed that its future success depended on a good British summer to help revive UK cider sales after a torrid previous year saw earnings slump 37 per cent.
The Dublin-based group reported underlying operating profits of 125.2 million (£99m) in the year to 29 February, down from 199.6m after last year’s damp summer hit sales.
It said that its current year had got off to a lacklustre start but predicted that a “normal” summer in the UK would see premium cider sales return to growth, with new initiatives, such as the launch of draught Magners later this month, also set to shore-up demand.
The full article contains 120 words and appears in The Scotsman newspaper.
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Last Updated:
09 May 2008 9:03 PM
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Source:
The Scotsman
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Location:
Edinburgh
