HUNDREDS of gambling websites based overseas will be banned from advertising in the UK under new rules announced yesterday.
Littlewoodscasino.com, Interpoker.com and William Hill's online casino are among the sites which will fall foul of the restrictions.
The aim is to stop unregulated gambling sites trying to attract UK punters, according to the Department for Cultu
re, Media and Sport (DCMS).
Sites in the UK, Europe and other "white list" areas will be allowed to advertise on TV, radio and in print media, subject to UK advertising rules.
To make it on to the white list, countries must show they have suitably stringent regulatory regimes in place.
The new rules take effect on 1 September, when the Gambling Act comes fully into force. That legislation brings with it a relaxation of the current rules surrounding adverts for all types of gambling firms - such as casinos and betting shops.
Publishers, broadcasters and advertising companies found in breach of the new restrictions on overseas gambling sites could face fines or even imprisonment, the DCMS warned.
Culture Secretary James Purnell said: "I make no apology for banning adverts for websites operating from places that don't meet our strict standards. Protection is my number one priority."
Gambling sites operating from the EU, Iceland, Liechtenstein, Norway, Gibraltar, the Isle of Man, Alderney and other white-listed countries will still be allowed to advertise in the UK.
