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Published Date: 25 March 2008
WHAT'S in a name? As Shakespeare points out, that which we call a rose would smell as sweet by any other name. However, if it was called an Auchenshuggle thorn bush, would we be quite so keen on sending a bunch on St Valentine's Day?
This, in essence, is the question posed by Professor Richard Wiseman in an experiment conducted for the Edinburgh International Science Festival, which opens this week. Prof Wiseman asked over 6,000 respondents how they reacted subjectively to certa...



The full article contains 255 words and appears in The Scotsman newspaper.
Page 1 of 1

  • Last Updated: 24 March 2008 9:17 PM
  • Source: The Scotsman
  • Location: Edinburgh
  • Related Topics: Leader comment
 
 

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