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Matthew taken aback by loss of VisitScotland support



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Published Date: 29 July 2008
AS EVENTSCOTLAND announced a deal yesterday to bring the British Women's Open to Scotland, it emerged that North Berwick's Catriona Matthew has had her sponsorship contract as a golf ambassador terminated by another government agency, VisitScotland.
Currently 25th in the world – she's the leading Scottish golfer of either gender – Matthew expressed her dismay at being axed. "I was very pleased with the support they gave me over the past six years," she said, "but very disappointed, as a member
of the last three Solheim Cup teams, to learn the contract has been terminated."

Matthew's management company, 110sport, were taken aback by the decision to ditch Scotland's leading female player at a time when their support for the professional women's game has been dramatically raised.

Brian Marchbank, 110sport's head of golf, had no complaint when the organisation also decided not to renew their backing for Steven O'Hara, who has struggled to produce his best form in recent seasons. "But I do find it difficult to get my head around why they didn't want to continue working with Catriona," he said. "As well as being Britain's top golfer, she's also a fantastic ambassador for Scotland who is really good at what she does off the course as well. She gave a two-day clinic at Archerfield recently which was a tremendous success."

According to a source, VisitScotland, which has retained Sam Torrance as an ambassador, decided not to offer Matthew a new deal because she is primarily based in America.





The full article contains 256 words and appears in The Scotsman newspaper.
Page 1 of 1

  • Last Updated: 28 July 2008 11:21 PM
  • Source: The Scotsman
  • Location: Edinburgh
 
1

bigbadbroon,

big smoke 29/07/2008 08:49:44
"decided not to offer Matthew a new deal because she is primarily based in America"!!!!eh?

Surely that's the whole idea - she can persuade Americans to 'visit' Scotland!

So if she wants funding she has to base herself in Scotland and spend time persuading people to visit Scotland....who are already visiting Scotland?!

.....mad!
2

Boston sports fan,

29/07/2008 19:20:07
Not too surprised by the actions of visitscotland. They have for years done lttle to attract tourists to Scotland. This is one more nail in their coffin of poor marketing.
3

Forager,

Glasgow 29/07/2008 22:05:13
I did some sponsorship with Catriona a decade ago and she is undoubtidly a well presented articulate lassie.

After six years however its probably time to freshen things up - it's a bit like flogging a dead horse with the US economy at present. Vist Scotland should look at Asia and get the message on the Simon Yates' bag - the third highest placed Scot in the world rankings, and a good fellow to boot.

Once young Carly starts out on the US tour - visit scotland should get involved again - Carly is certainly more likely to attract attention of golfers in America - albeit mostly male one's!

Why they did not bag sodden old Sam - hic - at the same time goodness only knows.

happy golfing

 

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