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ITV show rapped over Cilla interview



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THE ITV1 show This Morning has been rapped by the broadcasting watchdog over an interview with Cilla Black.
Ofcom investigated following a complaint that the show, presented by Fern Britton and Phillip Schofield, endorsed the former Blind Date host's new business venture, a psychic phone-line service.

The broadcasting code states that products and services must not be promoted or given undue prominence in TV shows.

ITV said it had fully briefed Black before the interview, and it was "unfortunate" she referred to the venture "in a manner over and beyond that discussed prior to the programme".

Ofcom said it was "concerned" Black gave out the web address of the product and referred to the phone-line several times. ITV said it has decided to review pre-interview procedures with celebrity guests.

• Two controversial episodes of the BBC soap EastEnders have been criticised by the corporation's complaints unit.

The character Max Branning was drugged and buried alive before finally being released by his wife, Tanya.





The full article contains 172 words and appears in The Scotsman newspaper.
Page 1 of 1

  • Last Updated: 12 May 2008 9:29 PM
  • Source: The Scotsman
  • Location: Edinburgh
 
1

Guga II,

Rockall 13/05/2008 04:37:18
Double yawn.
2

Biker,

Ayr 13/05/2008 09:00:38
Surely if she is psychic she would have seen this coming?
3

The Former Mr. Angry,

Perth 13/05/2008 09:43:59
Never mind the psychic phone line, it's amazing what trash people will watch.
4

hertscot,

13/05/2008 11:09:09
They should be fined and taken off the air for allowing anyone to come onto the program peddling superstitious claptrap!

 

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