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New Grouse is super-cool



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FROZEN whisky has been developed by a leading brand for Scotch lovers hoping to cool down over the summer.
The Famous Grouse is to launch Snow Grouse in duty-free shops around the world for a six-month trial period.

If the icy dram proves a hit with thirsty travellers, it is hoped it could be available in UK supermarkets next year.

Designed to be served straight from the freezer, it is described as "gloopy and sweet" with a delicate, slightly vanilla taste by its makers, who hope it will tempt more people to discover Scotch.



The full article contains 101 words and appears in The Scotsman newspaper.
Page 1 of 1

  • Last Updated: 18 July 2008 9:55 PM
  • Source: The Scotsman
  • Location: Edinburgh
  • Related Topics: Whisky
 
1

The Former Mr. Angry,

Perth 19/07/2008 00:17:16
Sacrilege! But I may be tempted to try it...
2

Boy Wonder,

19/07/2008 09:24:18
HERESY!!!
3

Douglas,

Bathgate 19/07/2008 12:18:32
Hennessy!!!
4

,

19/07/2008 14:22:52
Comment Removed By Administrator
Reason:
5

,

19/07/2008 14:58:38
Comment Removed By Administrator
Reason:
6

Beth Boyle,

NY 20/07/2008 22:34:53
Exactly, more products to entice the youth to drink, #5. We have lots of it here. All meant to be like candy to attract the younger set to consume hard liquor.
7

Fanling,

Switzerland 21/07/2008 00:41:24
Sipping and relishing a birthday Islay malt while reading this. More marketing hype of the wrong kind.

 

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